Procon Highlights Increase in Complaints in 2025

Increase in Complaints The situation at the Sorriso Procon (Consumer Protection Agency) reflects the growing dissatisfaction of consumers in the year 2025. The Annual Report reveals significant data on registered complaints, services provided, and the efficiency of the agency's actions.

In this article, we will explore the figures presented, highlighting the 49.4% increase in complaints, the measures taken to resolve the issues raised, and the new programs that are coming, such as 'Zero Debt'.

Furthermore, we will address the importance of lectures and educational visits in raising awareness of consumer rights.

Overview of the 2025 Balance Sheet

The annual report from Procon Sorriso in 2025 reveals significant changes in the local consumer landscape.

Demand for the organ has increased by 49,4% in the complaints, reaching a total of 3.187 Cases can be handled at the Customer Service Desk.

This growth reflects greater challenges and a public that is more aware of its rights as consumers.

Despite the increase in complaints, the number of formal charges filed decreased, with only... 84 registered cases, which represents a decrease of 28,8% compared to the previous year.

The total value of the fines imposed amounted to R$ 966.033,64, with a recovery rate of 40% through agreements.

• Increase of 49,4% in the registered complaints
• Total of 3.712 services provided
• 84 complaints filed, representing a decrease of 28,8%
• Fines applied totaling R$ 966.033,64, with 40% recovered
• Implementation of 248 guided tours and 12 lectures on consumer rights

Furthermore, Procon Sorriso is preparing for 2026 with the introduction of new educational programs and initiatives, such as... Zero Debt, aiming to improve knowledge about consumer rights and responsibilities, promoting a fairer and more balanced consumer environment.

Complaints and Service Requests Registered

In 2025, Procon Sorriso observed a significant increase in the number of complaints and customer service requests.

Node Service CounterThe complaints registered totaled 3.187, while the services reached 3.712.

This significant increase represents an addition of 49,4% compared to the previous year, according to data from Procon of Sorriso.

The rise in complaints highlights consumers' active pursuit of their rights, demonstrating greater awareness and proactivity in the face of recurring market situations.

This increase in interactions not only highlights population growth and economic dynamics but also underscores the ongoing need for educational initiatives and effective solutions.

Improvements in service structures and involvement in educational activities The actions taken throughout the year contribute to a more prepared and active Procon (consumer protection agency) in defending consumers, promoting a fairer and more balanced environment between consumers and suppliers.

Read more details about the complaints..

Decrease in Complaints Filed

The Procon (consumer protection agency) of Sorriso recorded a drop in 28,8% in the number of complaints filed in 2025. This decrease translates to 84 complaintscompared to 118 cases the previous year.

This significant reduction may be due to several actions taken by the agency, such as strengthening the educational programs and guidance visits, which totaled 248 throughout the year.

The commitment to resolving conflicts through agreements has also shown results, recovering 40% of the fines imposed, which totaled R$ 966,033.64. Preventive actions and consumer awareness effectively contributed to greater protection of rights, resulting in fewer formal infractions.

The decrease in formal complaints represents a positive change in the perception and behavior of consumers and suppliers, reflecting the positive impact of Procon's measures.

Fines Imposed and Recovery of Funds

In 2025, the Procon of Sorriso imposed fines which totaled R$ 966.033,64, demonstrating the effort to ensure compliance with consumer protection regulations.

View details about the fines.

A 40% recovery This amount, through agreements, highlighted the effectiveness of the negotiations between the parties involved.

This process not only eased the financial burden on companies, but also ensured that consumers were held accountable by suppliers of goods and services.

The agreements reached provided a significant return to public coffers, strengthening oversight and future educational actions planned by Procon.

The importance of these actions is reflected in the trust that citizens place in consumer protection institutions, reinforcing the perception that consumers are not helpless when facing adverse situations in the market.

• R$ 966.033,64 in fines
• 40% recovered through agreements

Educational and Guidance Activities for 2025

To the 248 guided tours The actions carried out by Procon of Sorriso in 2025 played a crucial role in guiding commercial establishments, ensuring practices aligned with consumer protection regulations.

During these visits, Procon professionals highlighted the importance of informing consumers correctly, adjusting internal processes, and clarifying frequently asked questions.

This approach has resulted in an effective preventative method, reinforcing the commitment to avoiding potential conflicts between consumers and companies.

Procon sought not only to inspect but also to educate, enabling merchants to understand the applicable legislation, resulting in a safer and fairer environment for commercial transactions.

Furthermore, the 12 lectures on consumer rights They were fundamental in disseminating practical legal knowledge to the general public.

These lectures covered topics ranging from basic rights to more complex issues in commercial relations, empowering consumers.

By promoting education and awareness, Procon strengthened consumer confidence and fostered a healthy economic environment.

The educational actions of Procon, as detailed in R9 NewsThese studies demonstrate considerable progress in preventative methods, proving them essential in protecting consumer rights.

Perspectives and Programs for 2026

The Sorriso Procon (Consumer Protection Agency) is preparing for a year full of innovations and improvements in 2026, with the launch of the program. Zero Debt, which aims to offer support in renegotiating debts directly with indebted consumers.

This project promises to help the citizens of Sorriso by minimizing financial difficulties and optimizing relationships between suppliers and customers.

By including practical and educational measures, the Zero Debt This stands out as one of the main actions planned by the agency for next year.

Another important pillar of the 2026 plan is strengthening educational initiatives in municipal schools, expanding knowledge of consumer rights among young people.

This strategy seeks to create critical awareness from an early age, promoting a culture of respect and fairness in consumer relations.

The expectation is that, with these initiatives, Procon Sorriso will significantly impact the community, providing greater security and clarity in the buying and selling processes in the regional market.

Furthermore, these actions should further foster negotiation skills and education for conscious consumption, generating lasting benefits for the local population.

Read more about planning. Procon for 2026.

In conclusionIn 2025, Procon Sorriso stood out for its proactive approach, despite the increase in complaints.

With promising plans for 2026, it is clear that consumer education and awareness will continue to be priorities.