Great Wall Motors Creates 400 Jobs at New Factory

The new factory of Great Wall Motors (GWM) in Iracemápolis, SP, marks a new phase in the Brazilian automotive sector, with the initial hiring of 400 workers and a promise of significant expansion.

With a production capacity that could reach up to 100,000 vehicles annually by 2025, GWM is focused on hybrid and sustainable models, aligning itself with global mobility trends.

Furthermore, robust investments of R$10 billion in Brazil demonstrate the automaker's commitment to the local market and job creation.

This article will cover in detail GWM's prospects, production and strategies in the country.

Panorama of the Iracemápolis Factory

The new Great Wall Motors (GWM) factory in Iracemápolis, SP, is already in operation with 400 employees hired.

Acquired in 2021, this plant represents a significant industrial advancement for the region and for the Brazilian automotive sector.

With a production capacity of up to 50,000 vehicles per year, GWM is strategically positioning itself in the national market.

Capacity and Initial Production

The factory capacity of Great Wall Motors in Iracemápolis it is possible to produce up to 50,000 vehicles per year.

Initially, production will begin with a range of 20,000 to 30,000 units, but the automaker's goal is to reach 100,000 units annually by 2026.

Currently, the plant focuses on models hybrids It is sustainable, aligning with global trends in innovation and environmental responsibility.

The first model to be produced will be the Haval H6 SUV.

This vehicle stands out for its advanced and efficient technology.

The factory's significant capacity reflects GWM's commitment to investing in Brazil and boosting the domestic hybrid vehicle market.

This strategy enables not only the expansion of production, but also the generation of new jobs, contributing to the economic strengthening of the region.

The productive capacity will allow GWM to consolidate itself in the Brazilian automotive market, promoting a shift towards more sustainable and efficient solutions that meet the demands of the modern consumer.

Expansion and Employability Plans until 2025

Great Wall Motors (GWM) is focused on boosting your production and significantly increasing employability at its factory in Iracemápolis, São Paulo.

Until 2025, the Chinese automaker plans to create between 800 and 1,000 new jobs, stimulating the local economy.

The huge investment of R$ 10 billion demonstrates GWM's firm commitment to solidifying its presence in the Brazilian market.

Initially, between 20,000 and 30,000 vehicles will be produced per year, but the goal is to reach a capacity of 100,000 vehicles annually until 2025. This expansion not only represents a step forward in production, but also reinforces the plant's commitment to sustainable technology, as the plant will focus on hybrid and sustainable models.

To achieve these ambitious goals, the timeline of expansion covers:

• Goal 2024: Achieve 60% of local content in the models produced
• Goal 2025: Increase production to 50,000 vehicles
• In the long term: Expand to 100,000 vehicles per year.

O GWM's commitment to Brazil of course, reflecting its vision of growth and its mission of innovation in the national automotive sector, while promoting career opportunities.

Production and Nationalization of the Haval H6 SUV

The Great Wall Motors factory in Iracemápolis, São Paulo, marks a new chapter in the Brazilian automotive sector with the start of production of the SUV Haval H6.

This model stands out not only for its hybrid and sustainable technology, but especially for its ambitious goal of achieving 60% of nationalization in three years.

This objective is crucial, as it will increase the vehicle's competitiveness in the Brazilian market, while promoting the development of the local industry.

The nationalization strategy not only benefits GWM, but also boosts the regional economy through job creation and partnerships with local suppliers.

Furthermore, by reaching this milestone, the company will be aligned with local content requirements, which is an important policy for foreign companies in Brazil.

This effort also makes the export of Haval H6 for Mercosur countries, contributing to strengthening the brand's presence in Latin America.

With significant investments planned until 2032, GWM is committed to consolidating the Haval H6 as a relevant player in the Brazilian market, as detailed on the website Motor1.com, and responds to the expectations of consumers, who demand increasingly technological and environmentally friendly vehicles.

Great Wall Motors' investments in Brazil

A Great Wall Motors is making a significant investment in Brazil, with allocation of R$ 10 billion until 2032, reflecting its commitment to consolidating the factory in Iracemápolis, SP.

In the period from 2022 to 2025, the automaker will allocate R$ 4 billion to update the plant, modernizing its operations with a focus on sustainability and innovation.

This initial phase is crucial as it sets the foundation for the production of hybrid vehicles such as the Haval H6 SUV, a strategic model aiming to achieve 60% local content in three years.

After 2025, others R$ 6 billion will be invested until 2032, allowing the increase of production capacity to up to 100 thousand vehicles per year, promoting from 800 to a thousand new jobs.

This long-term commitment underscores GWM's determination to establish itself as a key player in the market, aligning itself with trends in sustainable mobility and the green economy.

The strategy also seeks to position itself as a protagonist in the transformation of the Brazilian automotive sector, as detailed in Lafis's blog.

In summary, GWM's new factory represents not only a step forward for the automaker, but also a significant contribution to the local economy and the sustainable automotive industry in Brazil.

Expectations are high, and the future promises development and innovation.