581,300 Brazilians Use AI to Compare Prices

Artificial intelligence It has become an indispensable ally in online shopping, transforming the way Brazilians research and compare products.

Recent research reveals that a significant number of consumers are adopting AI technologies to optimize their shopping experience, using everything from price comparisons to visual searches through photographs.

In this article, we will explore how artificial intelligence impacts each stage of the purchase journey, the most purchased categories, and consumer preferences regarding interaction channels with this innovative technology.

Using Artificial Intelligence for Price and Product Comparison

The use of artificial intelligence has significantly transformed online shopping behavior, proving to be an essential tool for Brazilians.

58% of Brazilians They use artificial intelligence to compare prices and product features before finalizing their purchases.

This practice stems from the desire to ensure the best possible cost-benefit ratio.

With AI, consumers can perform precise and efficient searches using sophisticated algorithms that highlight the most advantageous offers and provide up-to-date information on product specifications.

Important to highlight AI not only makes life easier for consumers, but also promotes more informed and strategic purchasing decisions, contributing to a more satisfying and secure shopping experience.

By integrating technology into their shopping routine, Brazilian consumers are empowered to act more critically and assertively in the digital world.

The list of benefits provided by the use of artificial intelligence is extensive, but some stand out:

1. Time saving
2. Access to up-to-date and relevant data
3. More informed purchasing choices
4. Opportunity to find the best deals

The adoption of AI in the purchasing process reflects an irreversible trend in Brazilian e-commerce, which is in line with global technological advancements.

Image Search and Its Impact on Purchase Decisions

Image search using artificial intelligence in online shopping is transforming the experience for Brazilian consumers.

With 52% consumers Using this technology, visual recognition is becoming an essential tool in the purchasing journey.

When you upload a photo of a product you want to buy, the AI system analyzes the image and quickly finds similar or identical options across various e-commerce platforms.

This makes it easier to identify patterns. without having to type a word, significantly speeding up the selection process.

This technology not only optimizes the consumer's time, but also increases the accuracy of searches, allowing them to find exactly what they want.

This is especially useful in categories such as household appliances It is electronics, where the price comparison Specifications are crucial.

Furthermore, during the purchase journey, AI can suggest complementary products, enriching the user experience.

Another benefit of this approach is the reduction of errors in purchasing, since the consumer can visualize the product before buying it, decreasing the chance of acquiring items that do not meet their needs.

Feasibility of Image Search in Online Commerce

AI Present at Every Stage of the Buyer's Journey

Brazilian consumers are increasingly valuing AI throughout the entire purchase journey, recognizing its multiple benefits.

Since research phaseAI acts as an indispensable assistant.

Through technologies integrated into the browser, it allows consumers Compare products and prices. in an efficient manner.

During the personalization phase, artificial intelligence excels at offering automatic recommendations based on browsing history and each user's preferences, which is particularly relevant in categories such as household appliances It is beauty and personal care.

Upon reaching the checkout stage, consumers benefit from streamlined processes, with chatbots and voice assistants guiding each step, allowing for a more seamless experience.

It doesn't end there: the Simplified after-sales service guarantees continuous satisfaction.

Instructions for use are provided clearly, and the recommendations help the consumer to... maximize the use of purchased products.

Furthermore, in case of doubts or problems, the virtual assistants are ready to provide immediate support.

These elements combine to transform the shopping experience, from start to finish, into something not only efficient, but also fully integrated and customer-centric.

For many, this evolution represents not only a convenient choice, but a determining factor in decision-making, consolidating AI as a... essential pillar In retail.

Most Popular Product Categories Purchased with the Assistance of AI

Brazilians have been increasingly using artificial intelligence in their online shopping, especially in three main categories: home appliances and electronics, home and decoration, and beauty and personal care.

These categories have stood out for facilitating not only the search and comparison of prices, but also for their efficiency in personalizing the shopping experience, with recommendations tailored to the consumer's profile.

Purchases of household appliances and electronics They represent 66% of preferences, mainly due to the complexity of the products, which makes AI assistance in selection and comparison fundamental.

In the case of home and decorationAI helps create personalized and harmonious environments, satisfying 63% of consumers who They want to improve their homes..

Already in the sector of beauty and personal careAlso, 63%, AI provides product recommendations that meet the specific preferences and needs of customers, promoting more satisfying shopping experiences.

These advantages make these categories stand out in the use of technology in Brazilians' purchasing decisions.

Preferred Channels for Interacting with Artificial Intelligence

Brazilian consumers interact with artificial intelligence during their online shopping across various channels, leveraging the technology to optimize the shopping experience.

A significant portion, 49%uses everyday tools such as messaging apps to receive automatic suggestions for deals and compare product prices.

Already 44% consumers resort to browser-integrated technologies, leveraging extensions that consolidate information and facilitate decision-making when purchasing products online.

Furthermore, virtual assistants on websites and marketplaces play a crucial role, offering immediate and personalized support to buyers, facilitating product searches and... improving the overall shopping experience.

Integrating these tools into daily life simplifies the entire process, leading to greater customer satisfaction throughout the buying journey, from the initial search to after-sales service.

Relevant technologies demonstrate their importance by enabling consumers to make more informed decisions efficiently and quickly, promoting a more engaging and personalized shopping experience.

Below are the main channels used:

1. Everyday tools Messaging apps that suggest offers.
2. Browser extensions – add-ons that consolidate product data.
3. Virtual assistants Automated support for e-commerce websites.

In summaryArtificial intelligence is shaping the future of online shopping, offering consumers more efficient and personalized experiences. As the technology advances, its influence on purchasing decisions is sure to continue to grow.