Father's Day Gift Preferences

Father's Day It is a special date that mobilizes consumers in search of the ideal gift to honor their fathers.

In 2025, a study reveals interesting gift preferences, showing that many children plan to purchase clothes and accessories, while parents have other desires.

In this article, we'll explore the discrepancies between what's bought and what's wanted, as well as analyze consumer behavior regarding budget, shopping locations, and emerging online search trends during this era.

Get ready to discover how Father's Day is evolving and what consumers' expectations are for this important date.

Purchasing Behavior and Preferences for Father's Day 2025

Father's Day 2025 reveals an intriguing insight into purchasing behavior and preferences between children and parents.

While 40% of children intend to give clothes, shoes or accessories as gifts, only 21% of parents want to receive these items, preferring electronics that are more in line with their expectations.

This contrast offers an opportunity for marketing strategies that connect these different desires, encouraging the creation of campaigns that promote shared experiences and demonstrate the relevance of the items desired by each generation.

Budget and Purchase Channels

47% of consumers intend to spend up to R$$ 200 in Father's Day gifts, as highlighted in recent research.

This data reinforces the importance of understanding consumer behavior to make the most of this celebratory date.

Analyzing the preferred purchasing channels, we have the following distribution:

The choice of purchasing channels not only reflects the possibilities offered by the market, but also significantly influences the omnichannel strategies.

In this context, the integration between the physical and digital worlds becomes crucial, allowing retailers to offer a more complete experience to the consumer, combining a personal touch and practicality.

Furthermore, this approach encourages greater sales, enabling consumers to easily move between platforms, whether for research or purchase, as mentioned in Retail Center.

Therefore, adapting to this trend can not only improve the customer experience, but also maximize sales during Father's Day.

Online Research and Trends in Event Week

Father's Day gift search behavior intensifies significantly, with 51% of consumers searching during the week of the event.

This crucial period offers valuable opportunities to attract consumers through optimized digital strategies.

• +24.5% in online searches in 2024, highlighting the increased interest in finding the perfect gift online
• Sales of beauty and fragrance items have soared, with a significant increase of 66% in the three weeks leading up to Father's Day, revealing a definite trend towards personal gifts that please
  Find out more about this trend at Sebrae.
• Projections for 2025 indicate an additional growth of 16% in total sales, marking a strong interest in the sector during this celebratory date

Experts indicate that the momentum generated by these statistics reinforces the need to invest in effective digital strategies during Father's Day.

, creating a meaningful connection with potential buyers through online campaigns and presence on e-commerce platforms.

In short, consumer preferences for Father's Day in 2025 reflect an interesting dynamic between desires and purchasing behaviors.

With an increase in online searches and a focus on beauty and electronics, Father's Day continues to evolve, highlighting the importance of understanding market trends.